The Enriched Marketing® Journal
How Well Do You Know Your Ideal Client?
When you know exactly who you're speaking to, your marketing becomes more focused, your messaging resonates, and you ...
The Hidden Costs of Chasing Marketing Trends
Marketing trends come and go, but chasing them can leave your strategy feeling chaotic. This post explores the hidden...
Simplify Your Marketing With Customer Archetypes
Avatars focus on what makes customers unique, while archetypes highlight what they have in common. This article explo...
Unlocking the Power of Emotional Branding
Emotional branding is so much more than beautiful logos and catchy taglines. This article explores how understanding ...
Is Your Marketing Too Complex for Its Own Good?
Overcomplicated marketing strategies often fail. Explore the common pitfalls, and discover how building your brand ar...
The Real Reason Your Marketing Feels All Over the Place
Chaotic marketing is a common struggle for small business owners trying to do everything on a shoestring. Explore h...
